Enrique De Marchena Kaluche has further suggested that the region could use the precedent set by the Travel Industry Association in the United States which recently instituted a US$10 ticket tax to fund its US marketing and promotion efforts worldwide. (File photo)
SAN JUAN, Puerto Rico, January 14, 2010 - The president of the Caribbean Hotel and Tourism Association (CHTA) is urging the Caribbean Tourism Organisation (CTO) to revisit an earlier recommendation for a tax on airline passenger tickets to the Caribbean.
Enrique De Marchena Kaluche has further suggested that the region could use the precedent set by the Travel Industry Association in the United States which recently instituted a US$10 ticket tax to fund its US marketing and promotion efforts worldwide.
"We further suggest that a $10 ticket tax on all airline tickets for incoming passengers could be effectively split to enable individual governments to use $5 of each tax for its own destination marketing while allocating the other $5 to a sustainable marketing fund for the region," he said in a statement.
De Marchena Kaluche's comments came as he noted that Caribbean governments have so far not been able to agree on how funds for a Caribbean marketing plan should be generated. But he insisted that the time for action is now.
The CHTA president noted that the tourism sector has been hit by this global economic downturn, and with the industry generating the largest amount of revenue for Caribbean nations, the decrease in visitor arrivals has reduced the money earned by these destinations.
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