Sunday, June 13, 2010

Bajan Hoteliers Learning To Boost Business

Brian Parker of Choice Hotels International

Generating business during a recession is what acclaimed American hotel executives will share with Barbadian counterparts next week.

One of the Choice Hotels executives, Brian Parker, vice president of emerging markets and new business development, visits Barbados on Wednesday, June 16 to help local properties find ways of boosting business during the recessionary environment.

Parker, who this year was named to Savoy magazine's "Top 100 Most Influential Blacks in Corporate America," arrives in Barbados next week with Jose Salvador Icaza, Director of Caribbean Franchise Development, to identify hotel owners and investors in Barbados interested in exploring affiliation or franchising opportunities for mid to upscale properties.

In partnership with the Barbados Hotel and Tourism Association, Parker and Icaza will deliver a punchy 15-minute "Power of Choice" presentation at the Lloyd Erskine Sandiford Centre on Wednesday, June 16, highlighting Choice's Ascend Collection membership program.

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